Concept
Zhonghua Baixiang (中华百相) draws inspiration from Chinese civilization across dynasties, building a designer toy IP system of 480 phases. From ancient Shan Hai Jing mythology to regional ethnic cultures, from festival folk customs to traditional crafts, each phase is a contemporary expression of a cultural symbol.
Ten Face-Type System
The Ten Face-Type system is the first layer of Baixiang's identity framework. Through parameterized combinations of ten base face types, all 480 characters maintain unified style while each retaining distinct recognizability — also optimized for blind box and figure mold production.
Visual Style
Unified Q-style 3-head-tall proportions, blending Eastern aesthetics with designer toy expression. Character design balances cuteness with cultural depth — each character comes with a complete identity, personality, and worldview story.
System Scale
Our Commitments
Copyright Protection
Core characters have copyright registration; trademarks and design patents pending. Licensing contracts clearly define ownership boundaries.
Quality Standards
Partner factories are ICTI-certified with 3-stage QC (first-article/in-process/final), defect rate under 2‰.
Delivery Timeline
Licensing assets delivered within 3 business days; mold production 45-60 days; collab projects tracked weekly by milestones.
After-Sales Support
Dedicated account manager; quality issues responded within 48 hours; recall and exchange mechanisms to protect brand reputation.