Tuan Tuan

Cute, affordable entry-level series

The Tuan Tuan line is the cute spin-off of Zhonghua Baixiang, rendered in rounder, more adorable chibi proportions, focusing on affordable, high-frequency, highly social designer toy products. The Tuan Tuan line comprises 3 volumes and 60 characters, inspired by traditional foods, seasonal snacks, traditional toys, the twelve zodiac animals, and auspicious objects, each with inherent "healing" properties, suitable for blind boxes, keychains, plushies, stationery, and other high-frequency consumer goods. The Tuan Tuan line is the core product line for Zhonghua Baixiang IP to reach young consumers and entry-level collectors — affordable, cute, and highly shareable on social media, suitable for FMCG brand collaborations, festival limited editions, convenience store channels, and online blind boxes. The zodiac series and festival series are the main drivers of seasonal hit products.

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