food27 matching characters
Food & Beverage
Food and beverage brand collaborations are an important channel for designer toy IPs to quickly break through. Zhonghua Baixiang's rich cultural themes provide differentiated collaboration material — auspicious themes suit Spring Festival limited editions, wedding themes suit wedding candies and pastries, tea culture characters suit tea beverage brands, wine culture characters suit baijiu and yellow wine. Character designs can be used on cup sleeves, packaging, limited merchandise, and themed stores, adding cultural内涵 and collectible value to brands.
